Using SEO Powersuite (from Link-Assistan.com) we provide a smooth work flow that has been tested and proven with years of research. We’ve been using SEO Powersuite for over 4 years and believe it’s the strongest product in it’s class at any price.
Using the SEO Workflow PDF (http://www.link-assistant.com/uploads/resources/seo-workflow.pdf) this is the basic work flow used to create a website.
Find the best (most profitable) searched terms for the specific market.
Monitor the site for rankings of the search terms.
Ensure there are no tech issues on the webiste, this could lower the rankings.
Optimize the content and make sure that everything is relevant to the search terms.
Analyze where the top competitors have gained authority and use the same methods to gain additional authority.